Product launch for an impact beauty brand

2024-2025

RIAD

Meet the client

RIAD partners with a women’s cooperative in Morocco to source ethical, 100% pure argan oil that makes a positive impact. They also have an artisan marketplace, which gives them the opportunity to partner with more artisan groups around the globe and tell the story of fair trade, connecting consumers to do-good goods.

Our partnership

We were all about getting RIAD ready to launch! We took this one from the very beginning, including a Kickstarter compaign: logo design, key messaging, product packaging and sourcing, a simple Shopify website, and creative assets. 

Full disclosure: This is Julie’s pet project!

TEAM

Julie Overby

Alexa Twiggs, intern & photography