the blog

Reflections & Resources

Insights
Julie @ True Story

How much does a website cost?

Templates, responsive design, offshore development, and now AI have transformed the economics of website production… and yet the things that make a website successful still come down to the same things: Strategy, creative that’s tuned in to customers, and durability.

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Insights
Julie @ True Story

AI statement

AI’s crazy. But we’re along for the ride! Here’s our current perspective and commitment to staying human and creative.

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Thoughts
Julie @ True Story

2025 Word of the Year

ACTIONABLE is our 2025 word of the year – because real strategy should move you forward. Here’s what actionable looks like to us.

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