Force4Good is a technology product that takes the pain out of fundraiser administration for restaurants, retail, and community organizations, bridging the gap between nonprofits and local businesses to unlock positive impact all the way around the table. Their 3-Click Fundraisers + Zero-Stress Marketing solutions not only automate administrative tasks, they unlock tangible impact for businesses, communities, and the bottom line.
First, we fleshed out two unique user journeys: The restaurant/retailer, and the community fundraiser organizer. Then we engineered the navigation to silo the journeys and communicate the expertise Force4Good offers to partners. Given that the platform solves multiple problems and provides an incredible slate of features, we carefully assigned the appropriate hierarchy to the messaging to maintain focus. A megamenu and robust site footer serve to communicate the value this platform provides, while black & white doodles layer on flavor and approachability to position Force4Good as the clear and expert partner in local fundraising.
Julie Overby
